psychology of fear in marketing Archives - The Authentic Well-Being

Wellness Trends Unfiltered

How the Wellness Industry Profits from Fear (and What You Can Do).

April 21, 2025 - By The Authentic Well-Being

Discover how the wellness industry profits from fear-driven marketing. Learn to identify red flags, debunk myths, and make empowered, evidence-based health choices.

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Hi, I’m Alex! With a doctorate in medical biology and years in academic research, I now work in clinical trials, continuing my passion for advancing science and improving lives. Despite my background, I face the same challenges as everyone else—finding balance and navigating the maze of wellness advice.

That’s why I created this space: to cut through the noise and bring you evidence-based insights into living a truly healthy life. Here, I decode trends, separate myths from facts, and share science-backed strategies to help you (and me!) make informed choices with confidence.

The result is a blog grounded in knowledge and authenticity—so you can trust what you read and stay inspired on your wellness journey.